Expanding a Corrugated Plastic Manufacturer into the US Market
Situation:
A corrugated plastic manufacturer aimed to expand its business within the U.S. but needed clarity on which industries and applications to target for growth.
Key Questions:
What key industries in the U.S. currently utilize corrugated plastics?
What are the specific applications of corrugated plastic that these industries use?
How can we develop an effective go-to-market strategy to capture market share?
Our Solve:
We conducted a comprehensive market analysis that identified the major industries utilizing corrugated plastic, including packaging, construction, automotive, and agriculture. The analysis also uncovered the primary applications within these sectors, such as packaging solutions, signage, protective coverings, and lightweight construction materials.
We then developed a go-to-market strategy that focused on:
Targeting high-potential industries and applications.
Identifying key decision-makers within these industries.
Tailoring messaging and product benefits to meet the specific needs of each application.
Recommending entry points into U.S. regions where demand was highest for these products.